The mission of the Institute is to protect, enhance and promote the true original Italian product.
The Institute is the only national body registered with the CNEL, since 2004, with the function of protecting, enhancing and promoting Made in Italy.
Over the years, the Institute has developed numerous legislative proposals which it has submitted to the competent authorities.
In order to make clear the true value of the product made in Italy, the 100% Made in Italy Certification was developed and made operational.

La Piazza - aims to relaunch Italy through the redevelopment of squares as meeting places of provinces or specific territories.
In addition, an Ethical Code of Made in Italy has been drawn up to give greater consistency to all factors that influence the realization of the product.

A series of projects have been developed to accredit and promote Italian companies worldwide: